Marketing AI And ML Course Syllabus
Register for our live online Marketing AI 101 course. The 12 weekly 2-hr classes begin Sep 26, Sep 27, and Sep 28. Join the Thu, Fri, or Sat cohort. Seating is limited to 25 per cohort to allow for individual and team learning. Open doors to opportunities with this in-demand training. Marketing AI 101 (Basic) is a building block for Marketing AI 201 (Intermediate) and Marketing AI 301 (Advanced).
Learning Objectives
• Understand the basics of AI and ML and their applications in marketing.
• Learn how to collect, process, and analyze marketing data using AI and ML techniques.
• Develop skills to create and implement AI-driven marketing strategies.
• Gain proficiency in using AI and ML tools and platforms for marketing purposes.
• Work on case studies and real-world applications of AI and ML in marketing.
Materials
• Textbooks: Recommended readings on AI, ML, and marketing
• Software: Python, Jupyter Notebooks, relevant libraries (e.g., scikit-learn, Pandas, NLTK)
• Resources: Articles, tutorials, and videos
Learning Tools
• Weekly assignments and quizzes
• Online discussion forum
• Hands-on individual and group projects and case studies
• Capstone project presentation
• Certificate of recognition and completion
Greater Automation
• Basic understanding of marketing principles
• Familiarity with data analysis tools and techniques
• Some programming experience (preferably in Python)
12-Week Course Syllabus
Subject to Change to Take Advantage of New AI/ML Developments
Week 1: Introduction to AI and ML in Marketing
• Overview of AI and ML
• Importance of AI and ML in modern marketing
• Key concepts and terminology
• Ethical considerations and data privacy
Week 2: Data Collection and Processing
• Types of marketing data
• Data collection methods
• Data preprocessing and cleaning
• Tools for data collection and processing (e.g., Python, Pandas)
Week 3: Machine Learning Basics
• Introduction to machine learning algorithms
• Supervised vs. unsupervised learning
• Key algorithms for marketing (e.g., regression, clustering, decision trees)
• Practical examples and use cases
Week 4: Predictive Analytics in Marketing
• Understanding predictive analytics
• Building predictive models
• Applications in customer segmentation, lifetime value prediction, and churn prediction
• Hands-on project: Building a predictive model
Week 5: Natural Language Processing (NLP) in Marketing
• Introduction to NLP
• Text analysis and sentiment analysis
• Applications in social media monitoring/customer feedback
• Tools for NLP (e.g., NLTK, SpaCy)
Week 6: Personalization and Recommendation Systems
• Introduction to recommendation systems
• Collaborative filtering and content-based filtering
• Applications in product recommendations, content personalization
• Hands-on project: Building a recommendation system
Week 7: Marketing Automation with AI
• Overview of marketing automation
• AI-driven automation tools and platforms
• Applications in email marketing, social media marketing, and advertising
• Implementing AI-driven automation strategies
Week 8: Customer Journey and Experience Optimization
• Understanding the customer journey
• AI in customer experience management
• Personalization strategies using AI
• Case studies on customer journey optimization
Week 9: AI in Digital Advertising
• Overview of digital advertising
• AI applications in programmatic advertising ad targeting, and optimization
• Tools and platforms for AI-driven digital advertising
• Hands-on project: Creating an AI-driven ad campaign
Week 10: Measuring and Analyzing Marketing Performance
• Key performance indicators (KPIs) for marketing
• AI and ML for performance measurement and analysis
• Tools for analytics and reporting (e.g., Google Analytics, Tableau)
• Hands-on project: Analyzing a marketing campaign using AI
Week 11: Case Studies and Industry Applications
• Real-world examples of AI and ML in marketing
• Case studies from various industries
• Lessons learned and best practices
• Guest lectures from industry experts
Week 12: Capstone Project and Course Review
• Review of key concepts and tools
• Capstone project presentations
• Feedback and evaluation
• Course wrap-up and next steps
Your Hero's Journey To Becoming An AI And Machine Learning Savvy Marketer Starts Here.
Join the ranks of industry leaders who are harnessing the power of AI and machine learning to achieve extraordinary marketing results.
Understand the basics of AI and ML and their applications in marketing.
Learn how to collect, process, and analyze marketing data using AI and ML techniques.
Develop skills to create and implement AI-driven marketing strategies.
Gain proficiency in using AI and ML tools and platforms for marketing purposes.
Explore case studies and real-world applications of AI and ML in marketing.
And There's More!
AI is forecasted to have trillions of dollars in annual impact. We will arm you with the knowledge, skills, connections, and experience to ride this tide to success.
Expert Instruction: Learn from experts with years of experience in business management, marketing, AI, and machine learning.
Practical Experience: Be hands-on with real-world projects using popular AI and machine learning tools and programs.
Collaborative Opportunities: Team with fellow marketers, business owners, and industry professionals for synergistic exchanges.
Recognition: Earn a certificate of accomplishment upon course completion to recognize acquired and finely-tuned marketing AI and machine learning modeling, analysis, problem solving, and optimization competencies.
Why Is This Course For You?
Marketing Executives: Empower your team with AI and machine learning skills, streamline marketing processes, and achieve unprecedented results.
Small Business Owners, Coaches, and Trainers: Leverage AI and machine learning to attract and retain customers, optimize your marketing budget, and drive business growth.
Marketing Professionals, Consultants, and Agencies: Enhance your skill set and become an indispensable asset to your team and clients by mastering AI and machine learning-driven marketing strategies to enhance your marketing services, deliver personalized client solutions, and increase your competitive edge.
How Can You Make A Difference?
E-commerce: Personalized recommendations, inventory management, and customer service automation.
Social Media Marketing: Sentiment analysis, influencer identification, and content optimization.
Email Marketing: Personalization and segmentation, predictive analytics, and automated workflows.
Digital Advertising: Programmatic advertising, ad targeting, and performance analytics.
Wait A Minute! Are AI And ML Really A Big Deal?
The integration of Artificial Intelligence (AI) and Machine Learning (ML) in marketing is revolutionizing the industry, as evidenced by compelling statistics. Marketers leveraging AI report significant revenue growth, with 63% seeing increased revenue within the first year. AI-driven marketing also delivers cost efficiencies, cutting customer acquisition costs by up to 40%. The power of AI to analyze customer data offers a competitive edge, with 64% of top marketers gaining deeper consumer insights. Personalized experiences, which 80% of customers prefer, are now more achievable through AI, leading to higher engagement and conversion rates. Predictive analytics and automated campaigns further amplify marketing success, doubling the likelihood of exceeding goals and achieving a 70% higher open rate on emails. AI’s impact extends to content creation, reducing costs by 30%, and improving ad targeting, which can halve acquisition costs and boost campaign efficiency by 40%. Overall, AI and ML are not just enhancing marketing strategies but fundamentally transforming how businesses connect with and retain customers.
+63%
Revenue Increase
[Harvard Business Review]
-40%
Cost Of Customer Acquisition
[McKinsey & Company]
+$110B
2024 AI Business Spend [IDC]
+50%
Email Click-Through Rate
[Campaign Monitor]
Revolutionize Your Marketing Knowledge and Skills: Enroll Now!!
EARLY BIRD SPECIAL
(Expired)
$600
If Enroll Before 5PM PST Sep 1
Be Part Of The AI Movement With Practical Hands-On Training!
Early Access To Materials For A Head Start
Bonus Authoritative AI And ML eBooks Plus Workbooks
Extended Access To Course Materials
Access To All Course Materials And Recordings
Access To Exclusive Discussion Forums and Labs
20% Group Discount
20% Money Back On Referrals To Future Courses
Certificate Of Recognition
1-Year Membership In The MarketingDigiverse AI Mastermind ($600 Value)
EARLY BIRD SPECIAL 2-PAY
(Expired)
$640
Enroll Before 5PM PST Sep 1 And Pay In 2 Installments Of $320 Per Month
Be Part Of The AI Movement With Practical Hands-On Training!
Early Access To Materials For A Head Start
Bonus Workbooks
Extended Access To Course Materials
Access To All Course Materials And Recordings
Access To Exclusive Discussion Forums and Labs
20% Group Discount
20% Money Back On Referrals To Future Courses
Certificate Of Recognition
1-Year Membership In The MarketingDigiverse AI Mastermind ($600 Value)
REGULAR TUITION
(Available)
$750
If Enroll After 5PM PST Sep 1. Option to Pay In 2 Installments Of $400 Per Month
Be Part Of The AI Movement With Practical Hands-On Training!
Access To All Course Materials And Recordings
Access to Excusive Discussion Forums And Labs
20% Group Discount
20% Money Back On Referrals To Future Courses
Certificate Of Recognition
1-Year Membership In The MarketingDigiverse AI Mastermind ($600 Value)
Student Feedback
Read what some students have to say about their learning experience in the Marketing Artificial Intelligence and Machine Learning Course.
What stood out the most was the hands-on approach. We were given real-world scenarios to work with, which significantly enhanced my skills. The interactive sessions and team projects created a environment where we could learn from each other.
★★★★★
Rachel V. | Marketing Consultant
I wholeheartedly recommend this course to anyone serious about mastering the future of marketing. It’s comprehensive, engaging, and absolutely worth the investment. The instructor brought a wealth of knowledge and real-world experience.
★★★★★
David R. | Manager of Marketing
