“You can make anything by writing.” - C.S. Lewis

Introduction

Cold email marketing can be a game-changer for business-to-business (B2B) lead generation. Jay Feldman’s video, “How I made $15 Million with Cold Email (4 Hour Masterclass),” offers a comprehensive guide on leveraging cold emails to scale a business. Below, we delve into the key insights and strategies shared by Jay, providing examples and references to help you apply these techniques effectively.

Why Cold Email?

Cold email is a powerful tool for reaching potential clients without the high costs associated with other marketing channels. Jay Feldman used cold email to scale his agency, Otter PR, to $600,000 a month without relying on paid ads. Here’s why cold email stands out:

• Hyper-targeting: Unlike Facebook ads, which can reach a broad and often irrelevant audience, cold email allows you to target specific job titles, industries, and company sizes.

• Cost-effectiveness: Cold email can generate leads for under a dollar, a fraction of the cost of other lead generation methods.

• Scalability and predictability: Once your cold email system is set up, you can consistently generate leads and sales calls.

• Immediate results: Unlike SEO or social media advertising, which can take months to show results, cold email can produce immediate responses.

Crafting Effective Cold Emails

Creating compelling cold emails involves several key components: a strong offer, engaging copy, and strategic follow-ups.

The Offer

Your offer needs to resonate with your target audience’s pain points and needs. Jay emphasizes understanding what excites your audience and crafting an offer that is clear and simple. For example, instead of offering generic SEO services, promise a specific, high-value result like securing a backlink from Forbes.

Cold Email Copywriting

The email body should be short, simple, and easy to understand. Key strategies include:

• Avoiding promotional language: Words like “free,” “guaranteed,” and “sale” can trigger spam filters.

• Personalization: Use the recipient’s first name and relevant details about their company, but avoid over-personalization that can backfire if the data is incorrect.

• Low-resistance calls to action (CTAs): Ask simple questions or use trigger words to make it easy for recipients to respond. For example, “Reply ‘yes’ if interested” requires minimal effort from the recipient.

Follow-Up Emails

Follow-up emails should provide additional value and address different pain points. Jay suggests using a mix of bump emails (short reminders), value-driven emails (offering resources like webinars or free trials), and testimonials or case studies to build credibility.

Split Testing

Testing different elements of your emails can significantly improve your results. Jay recommends split testing the following:

• Offers: Test different micro-offers to see what resonates best.

• Subject lines and preview text: These elements impact open rates significantly.

• Email body and CTAs: Experiment with different messages and calls to action to optimize response rates.

Email Deliverability

Ensuring your emails reach the inbox is crucial. Factors affecting deliverability include:

• Avoiding images, attachments, and videos in initial emails: These elements can trigger spam filters.

• Using trusted links: Links to reputable sites like YouTube or Loom are less likely to be flagged as spam.

• Cleaning email lists: Regularly clean your email lists to remove invalid addresses and reduce bounce rates.

Data Acquisition

Acquiring high-quality email data is essential for successful cold email campaigns. Jay outlines several methods:

• B2B databases: Tools like Apollo and Zoom Info provide comprehensive, up-to-date data but can be expensive.

• Scraping tools: Tools like Lead Sniper and IG Leads allow you to scrape data from social media and Google Maps.

• Email finders: Services like Hunter.io can help you find individual email addresses.

Conclusion

Cold email remains a potent tool for B2B lead generation, offering cost-effective and scalable results. By following Jay Feldman’s strategies—crafting compelling offers, writing engaging emails, testing various elements, and ensuring deliverability—you can build a successful cold email campaign that drives substantial business growth.

By implementing these insights and continuously refining your approach, you can harness the full potential of cold email marketing.

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Recommended Reading: "Email Marketing Rules" by Chad S. White.